The Challenge
The brand was running scattered ad campaigns with no tracking, no audience strategy, and emails sent whenever someone remembered to. Ad spend was up, but revenue wasn't moving. They had no idea which channel was driving sales, and customer data lived in three disconnected tools.
Our Solution
We built a single attribution system connecting Shopify, Meta, and Google Ads. Rebuilt the audience strategy around lookalikes and retargeting, launched automated email flows for cart abandonment and post-purchase, and created a content calendar that turned blog posts into paid-ad creative. Weekly optimization sprints reallocated budget to the channels that actually converted.
What we delivered
- ✓Unified analytics and attribution setup
- ✓Meta + Google Ads campaign architecture
- ✓Automated email flows (welcome, cart, post-purchase)
- ✓Content-to-paid creative pipeline
- ✓Weekly performance reporting and budget optimization
Key results
- →Revenue grew 3x in 6 months
- →ROAS improved from 1.2x to 5x
- →Customer acquisition cost dropped 45%
- →Email revenue share grew from 8% to 28%
- →Attribution across all channels in one dashboard
“For the first time we know exactly which ad, which email, and which page is making us money. We stopped guessing and started scaling what worked.”
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