The Challenge
The client was buying generic lead lists and getting 2–3% reply rates. Their SDR team spent hours chasing unverified contacts. Pipeline was unpredictable and the CRM was full of duplicates and dead ends.
Our Solution
We rebuilt their ICP around mid-market SaaS buyers (VP Sales, RevOps, founders at 20–200 employee companies). Researchers verified every contact. We launched LinkedIn and email sequences with role-specific messaging, synced everything to HubSpot, and added weekly optimization sprints based on reply data.
What we delivered
- ✓ICP definition and verified prospect lists
- ✓LinkedIn + email outreach sequences
- ✓HubSpot pipeline with source tracking
- ✓Weekly performance reports and copy iterations
Key results
- →500+ verified leads delivered monthly by month three
- →28% of qualified leads booked a discovery call
- →Reply rate increased from 3% to 19% in 60 days
- →SDR admin time reduced by ~25 hours per week
“They didn't hand us a spreadsheet of random emails. We got a pipeline of decision-makers we could actually reach, and meetings started booking within the first month.”
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