← Back to WorkLead Generation · Case Study

B2B Lead Generation System

A multi-channel lead gen system using verified research, LinkedIn outreach, and email follow-ups that grew pipeline 12x in six months.

Client
B2B SaaS Company
Industry
Software / SaaS
Timeline
8 weeks to full pipeline
500+
Qualified leads/month
28%
Lead-to-meeting rate
12x
Pipeline growth

The Challenge

The client was buying generic lead lists and getting 2–3% reply rates. Their SDR team spent hours chasing unverified contacts. Pipeline was unpredictable and the CRM was full of duplicates and dead ends.

Our Solution

We rebuilt their ICP around mid-market SaaS buyers (VP Sales, RevOps, founders at 20–200 employee companies). Researchers verified every contact. We launched LinkedIn and email sequences with role-specific messaging, synced everything to HubSpot, and added weekly optimization sprints based on reply data.

What we delivered

  • ICP definition and verified prospect lists
  • LinkedIn + email outreach sequences
  • HubSpot pipeline with source tracking
  • Weekly performance reports and copy iterations

Key results

  • 500+ verified leads delivered monthly by month three
  • 28% of qualified leads booked a discovery call
  • Reply rate increased from 3% to 19% in 60 days
  • SDR admin time reduced by ~25 hours per week

They didn't hand us a spreadsheet of random emails. We got a pipeline of decision-makers we could actually reach, and meetings started booking within the first month.

Founder, B2B SaaS

Want similar results?

Tell us about your pipeline, outreach, or CRM challenges, we'll outline a plan on a free call.

Start a Project